Digital/Social Media Marketing - Colby Shastid

  Google Ads Display as a Marketing Tool What is Google Ads Display? Google Ads Display is not a very common term among students and young adults, and many people have never heard of what this actually is. However, most people see Google Ads Display almost every day. According to business.com , " Google Ads is a platform where you pay to display business ads, potential customers will see when they search for relevant terms on Google platforms. Google Ads (formerly known as Google AdWords) can be a vital part of a business’s digital marketing strategy , helping it place relevant advertisements in front of its target audience . Photo Source Why are Google Ads Displays Important for Businesses? Google Ads are very important for business for a few reasons. To start, Google has a massive reach among many people, which means that more people will see your business. According to Instapage , there are roughly 8.5 billion searches a day.  Additionally, there is targeted advertising on ...

 How To Optimize Google Business Profile as a Marketing Tool What is a Google Business Profile? A Google Business Profile, also known as GBP, is a completely free tool from Google. This tool allows businesses to manage their presence on Google, whether that is from a Google search, all the way to Google Maps, it allows for businesses to update it with accurate information to keep customers, improve customer satisfaction, and also improve visibility in local search to find the business on the maps easier.  Photo Source Why is Having a Google Business Profile Important? In my previous blog, I talked about the importance of SEO. Having a Google Business Profile plays a big role in this section as well. According to Optimize5 , they say that " Google prioritizes relevant local businesses in search results, and a well-optimized Google Business Profile acts as a powerful signal to search engines that your business is relevant, trustworthy, and caters to local needs. This significant...

SEO Mastery: Tried-and-True Methods to Raise Your Search Engine Rankings   What is Search Engine Optimization? According to GeeksToGeeks , SEO is "optimizing the performance of a website by changing its structure and content to increase its visibility and web traffic." In other words, it is how easy your business is to find off of an internet search. This can be based on multiple different factors such as how popular your business is or how many people view it online. Having good search engine optimization is something that can be a key factor in how much foot traffic a business gets online.  Photo Source Why Should Businesses Optimize This? According to Forbes , there are 10 main reasons why maximizing your SEO is beneficial for your business.  1. Boosts Credibility - When a business is popular among Google searches and one of the first results, shows that the business is trustworthy and reliable.  2. It's Free - The online thing SEO costs is time. Maximizing SEO is...

  Strategies and Tips for Using Email as a Marketing Tool Emails are a very popular way among society for people and colleagues to talk over the internet effectively. From sending a reminder to a person, to sending a PowerPoint or Zoom meeting, emails have a wide variety of uses. Today we will be talking about an advanced way of using emails, and that is how to use them as a marketing tool.  Photo Source What is Email Marketing? According to Forbes , "Email Marketing is a digital communication strategy where businesses send emails to a list of subscribers to promote products, share news, or provide valuable content. It's a personalized, cost-effective way to reach customers, build relationships, and drive sales". Why is Email Marketing Important? There are many reasons as to why email marketing is important for businesses. Another article from Forbes  can help businesses see the benefit of using email marketing. To start, Email Marketing is very cost-efficient, since emai...