How to use Google Ads Display as a Marketing Tool

 Google Ads Display as a Marketing Tool

What is Google Ads Display?

Google Ads Display is not a very common term among students and young adults, and many people have never heard of what this actually is. However, most people see Google Ads Display almost every day. According to business.com, "Google Ads is a platform where you pay to display business ads, potential customers will see when they search for relevant terms on Google platforms. Google Ads (formerly known as Google AdWords) can be a vital part of a business’s digital marketing strategy, helping it place relevant advertisements in front of its target audience.

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Why are Google Ads Displays Important for Businesses?

Google Ads are very important for business for a few reasons. To start, Google has a massive reach among many people, which means that more people will see your business. According to Instapage, there are roughly 8.5 billion searches a day. Additionally, there is targeted advertising on Google Ads as well. Within Google business, you can locate and target different audiences based on demographics, interests, and search behaviors. Additionally, with Google Ads, there are faster results. Next, there is better campaign cost control and flexibility. Businesses can control their budget with Google Ads, since there is no minimum to spend, there are daily budget settings, and adjustable budgets. Another reason this is important is because of the detailedperformancee tracking and analytics. Google offers businesses many tools that show them exact data and information on how their campaign is doing. The 6th reason is the Geo-targeting options for local businesses. "Geo-targeting ensures that local businesses can effectively compete in their area by reaching customers at the moment they’re searching for solutions near them. Whether you run a restaurant, a clothing store, or a service provider, this feature helps drive foot traffic, generate leads, and increase sales within your community." - instapage. The last reason it is so important is the access businesses have to versatile ad formats. Google ads have many different ad formats that allow each business to find a way to fit their goal into their ad. 
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Tips for Google Ads Display:

Semrush, a website that can't break down businesses' websites and determine why or why they are not doing well, has provided a few super insightful tips on how to do this better as a business, and not only do it better, but also be successful doing it too. 
1. Master Ads Keyword Research - Businesses having effective PPC keyword research is way more than just picking the right words. When a business can understand what most consumers look for online and their search patterns, is allows businesses to connect their brand ads to a specific group of customers.

2. Write a Compelling Ad Copy - When businesses have an ad that catches a customer's attention, they are going to be more likely to click on it. Nike does a very good job of this, by having some inspiration stories on their page and in ads, which can then get people to click on the advertisements. Businesses can create eye-catching ads by appealing to 3 types of ways. Ethos, Pathos, and Logos, also known as Credibility, Emotions, and Logic. These 3 types of persuasion are big ways to attract consumers. 

3. Create Relevant Landing Pages - A landing page is a webpage a business creates to encourage visitors to complete a single desired action. The action could be many things such as registering for a webinar, buying a new book, or even downloading a free software trial. Creating a landing page connects your ad, to the landing page, to the website. It gives athe consumers an insight into what your website willbe about. 

4. Leverage AI and Automation in Google Ads - Maximizing the use of AI through Google Ads, will optimize ad targeting and bidding. 

5. Enhanced Conversions - This is a Google ad feature that improves conversion tracking through first-party data from your website. This feature shows businesses how the ads a business creates lead to conversations. Using this data will show the business how people go about conversations and how they interact with different ads. 

My Thoughts?

I believe there are aseveralbeneficial reasons to employ the Google Ads Display marketing tool. First, companies may target a large audience thanks to its extensive reach, which guarantees more visibility. Ads are a potent tool for reaching the ideal clients since they can be tailored according to demographics, interests, and search activity. Additionally, companies may profit from the flexibility in budgeting and thorough performance tracking to maximize campaign effectiveness. By using ad language that looks appealing and depending on AI-driven advertisements, businesses may increase revenues and generate more leads in addition to increasing traffic.

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