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Recap of Digital/Social Media Marketing

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  Recap of Digital/Social Media Marketing Overview: Digital/Social Media Marketing was one of the last classes I will be taking for my bachelor's degree at SBU. I am in my last semester here and I only have one more class to take in the second 8 weeks of school. This class has taught me many things and has gotten me many certifications through Google that I can hopefully use in my future career later on in life. I have learned how to use Canva better for marketing, how to use social media for marketing as well as a specific brand that does a very good job on this. I have also learned how to use emails for marketing, how to maximize search engine optimization, how to maximize Google Business Profiles, and how to even use Google Ads Display.  Photo Source My Favorites of the Course: Below is going to be a brief summary of a few of my favorite things I learned in this class. These are things I not only enjoyed doing, but also things that I will most likely use in my future career...
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How to use Google Ads Display as a Marketing Tool

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  Google Ads Display as a Marketing Tool What is Google Ads Display? Google Ads Display is not a very common term among students and young adults, and many people have never heard of what this actually is. However, most people see Google Ads Display almost every day. According to business.com , " Google Ads is a platform where you pay to display business ads, potential customers will see when they search for relevant terms on Google platforms. Google Ads (formerly known as Google AdWords) can be a vital part of a business’s digital marketing strategy , helping it place relevant advertisements in front of its target audience . Photo Source Why are Google Ads Displays Important for Businesses? Google Ads are very important for business for a few reasons. To start, Google has a massive reach among many people, which means that more people will see your business. According to Instapage , there are roughly 8.5 billion searches a day.  Additionally, there is targeted advertising on ...
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How To Optimize Google Business Profile as a Marketing Tool

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 How To Optimize Google Business Profile as a Marketing Tool What is a Google Business Profile? A Google Business Profile, also known as GBP, is a completely free tool from Google. This tool allows businesses to manage their presence on Google, whether that is from a Google search, all the way to Google Maps, it allows for businesses to update it with accurate information to keep customers, improve customer satisfaction, and also improve visibility in local search to find the business on the maps easier.  Photo Source Why is Having a Google Business Profile Important? In my previous blog, I talked about the importance of SEO. Having a Google Business Profile plays a big role in this section as well. According to Optimize5 , they say that " Google prioritizes relevant local businesses in search results, and a well-optimized Google Business Profile acts as a powerful signal to search engines that your business is relevant, trustworthy, and caters to local needs. This significant...
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How to Maximize a Businesses Search Engine Optimization

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SEO Mastery: Tried-and-True Methods to Raise Your Search Engine Rankings   What is Search Engine Optimization? According to GeeksToGeeks , SEO is "optimizing the performance of a website by changing its structure and content to increase its visibility and web traffic." In other words, it is how easy your business is to find off of an internet search. This can be based on multiple different factors such as how popular your business is or how many people view it online. Having good search engine optimization is something that can be a key factor in how much foot traffic a business gets online.  Photo Source Why Should Businesses Optimize This? According to Forbes , there are 10 main reasons why maximizing your SEO is beneficial for your business.  1. Boosts Credibility - When a business is popular among Google searches and one of the first results, shows that the business is trustworthy and reliable.  2. It's Free - The online thing SEO costs is time. Maximizing SEO is...
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Strategies and Tips: Email as a Marketing Tool

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  Strategies and Tips for Using Email as a Marketing Tool Emails are a very popular way among society for people and colleagues to talk over the internet effectively. From sending a reminder to a person, to sending a PowerPoint or Zoom meeting, emails have a wide variety of uses. Today we will be talking about an advanced way of using emails, and that is how to use them as a marketing tool.  Photo Source What is Email Marketing? According to Forbes , "Email Marketing is a digital communication strategy where businesses send emails to a list of subscribers to promote products, share news, or provide valuable content. It's a personalized, cost-effective way to reach customers, build relationships, and drive sales". Why is Email Marketing Important? There are many reasons as to why email marketing is important for businesses. Another article from Forbes  can help businesses see the benefit of using email marketing. To start, Email Marketing is very cost-efficient, since emai...
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  GoPro and Marketing on Social Media What Is GoPro and where did they come from? GoPro is a small portable, compact, durable, camera that people can buy when they want to capture different adventures they go on. With the small camera being very durable, waterproof, and easily portable, they are a perfect travel camera to bring along.                                 Photo Source How does GoPro use Social Media? There are many different ways that GoPro uses Social Media, they use many different platforms. However, GoPro tends to stray away from the traditional marketing, according to  thebrandhopper . GoPro really focuses on consumer engagement, and most of the advertisements people see on Instagram, TikTok, Snapchat, Youtube, etc. are from their own customers sending in submissions of their adventures and activities, that they recorded on their GoPro. This is called User Generated Co...
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Strategies and Tips for Using Social Media as a Marketing Tool

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  Social Media for Marketing In today's society, social media is growing at a rapid pace with many different platforms, such as Facebook, Instagram, Twitter/X, Snapchat, TikTok, and many others platforms. People from many different ages are using social media for many different reasons. Teens use social media for trends and sports. Young Kids use it for learning or entertainment, and elders most often use it to chat with their friends and family or get updated about daily news. Overall, Social media is something any can use and anyone has access to. However, today we are going to talk about some tips and strategies for using social media in marketing.    Photo Source Determining what Social Media Platforms are Right for Your Business When determining what social media platforms are right to use for your business, there are many factors that come into play, such as how your target audience spends time online, the platforms you personally like, how many platforms you can af...
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