Using Canva Effectively For Marketing: Strategies and Tips
Welcome to Strategies and Tips for Canva
About Canva
Canva is a very popular website among kids, students, adults, businesses, and many more places worldwide. It is an easy-to-use website that can help beginners make presentations, blogs, logos, marketing ads, and even more. Not only does it help beginners, but it can also help professionals, with redesigning, improving, and checking all of their work. So let’s dive further into how we can use Canva efficiently as a marketing tool
What Canva Offers:
Canva offers a few different services but there are 2 main ones. The first one is a free-to-use version that almost every student has used at one point or another. The free version gives you access to almost everything, however, there are a few things you have to have the premium version for. With Canva Pro (the premium version) you get access to a wider range of an asset library when it comes to creating or improving things. You get some advanced design features, you can work with teams on Canva Pro. And lastly, you get priority to help when you run into issues. Additionally, you can also buy Canva for your business, and it is called Canva Enterprise, yet you have to get in contact for a price because it depends on the business that they have. According to Shirley Christy a writer for artworkflowHQ, she said that "With Canva Enterprise, you and your teammates can join forces and can make creatives that bring out the best of your brand. It allows you to collaborate in real-time, share designs, and give feedback that makes your creatives shine. With Canva enterprise, you and your team's creativity flow, ideas flourish, and create design treasures".
What Canva has to Offer:
Canva has many different templets but in this blog, we will only be covering a few, the temples that Canva does offer, are listed as: Docs, Whiteboard, Presentations, Posters, Instagram Post, Resumes, Flyers, Logos, Videos, Your Stores, Invitations, Infographics, YouTube Thumbnails, Brochures. Canva offers a wide variety for any age and any demographic of people. Additionally, Canva also offers Ready-to-teach-lessons with Canva Pro, which can be presented without changing any of the information. Below is a drop-down menu of 3 different types that are most commonly used in Canva
Presentations:
The presentation category has many different templates to use as well as uploading a presentation previously made. There any many different templates from professional to fun and also many different colors as well. When uploading your previous presentation, you can record your self and add a timer if needed to record the presentation for a class.
Resumes:
The resume template also has many different options. As we all know, resumes have to be professional, Canva recognized this and many different temples that are all professional, yet they are all very customizable and easy to personalize into one you would like.
Ready-to-Teach-Lessons:
Ready-to-teach-lessons are pretty easy to use and are pretty self explanatory. There are many different presentations such as circuits and electricity, dividing fractions, story structure, and many more topics that can be very beneficial to anyone. These lessons are already made through Canva with facts that are authenticated through their website.
My thoughts on Canva:
Canva has been an amazing tool for everyone to use, especially students. When it comes to getting work done fast, efficiently, effectively, and professionally. Canva is the place to go. Whether you are making a blog, recording a presentation, making a YouTube clip, making resumes to apply for jobs, or even wanting to teach young kids lessons about electricity and circuits, Canva has all of your needs. The free version allows me and other students to do all of the work we need to do, while Canva Pro has some other features I might not need until I am older and working an adult job for a business. Overall Canva is a very successful tool for anyone of any age and can make a workload go from very large to very small in a matter of minutes with their many temples and Canva checker to make sure things are professional. When it comes to marketing things off of Canva, it is very easy to pick what you want to market, get a link for what you made, and then all that is left is to share it. Canva is a great way to create ads, brochures, and videos about what you are marketing, and will get your message out quickly.
What Professionals have to say about Canva and Marketing:
1) "Images convey messages faster. More than that, they stick in your viewer’s memory longer than text alone". Images play a big part of our day to day life, from advertisements to presentations an image can say a lot about you.
2) "Effective visual content marketing calls for custom, branded images. The right tool combined with some simple — and powerful — design rules can make you look like a pro". I am sure we have all heard the saying that a picture is worth a thousand words, and Canva can help make your images look better and more professional.
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