How to Maximize a Businesses Search Engine Optimization

SEO Mastery: Tried-and-True Methods to Raise Your Search Engine Rankings 

What is Search Engine Optimization?

According to GeeksToGeeks, SEO is "optimizing the performance of a website by changing its structure and content to increase its visibility and web traffic." In other words, it is how easy your business is to find off of an internet search. This can be based on multiple different factors such as how popular your business is or how many people view it online. Having good search engine optimization is something that can be a key factor in how much foot traffic a business gets online. 

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Why Should Businesses Optimize This?
According to Forbes, there are 10 main reasons why maximizing your SEO is beneficial for your business. 
1. Boosts Credibility - When a business is popular among Google searches and one of the first results, shows that the business is trustworthy and reliable. 
2. It's Free - The online thing SEO costs is time. Maximizing SEO is something that happens as you build your business and you don't have to pay for it. 
3. Supports Content Marketing - the better your advertisements and content of your business are, the better your SEO will be. 
4. Maximizes PPC Campaigns - While PPC campaigns cost money, SEO is free. If you have both, your business will have a lot more foot traffic. 
5.  Gives Competitive Advantages - Businesses that have a better SEO, will often have more foot traffic than their competitors, therefore giving the business a competitive edge. 
6. Helps Reach More People - One of the most obvious benefits, it helps reach more people. When your business is at the top of search engine results, more people will click on your website. 
7. Helps Rank Better In Local Searches - When people good " .... near me" if you have a good SEO, then your business will pop up first and will most likely be the company a person decides to use. 
8. Improves Website Usability - If a business puts the work in, to make their website top tier, then it will encourage people to use their website more even if it is not the top result. 
9. You get real data - With SEO, it allows a business to track how many people engage with their website, click on their website, order from their website, etc. This gives businesses data to track and make accurate changes. 
10. Improves Engagement Rates - When your website is at the top of SEO, more and more people will actively engage with their website which is what businesses want. 
SEO Tips
We now know what SEO is and why businesses should optimize it, but some businesses might ask how we should do this. Macy Storm, an author for webfx, gives us 8 tips and strategies that will help businesses optimize to the best of their ability. 
1.  Relevant, long-tail keywords - If businesses want to show up in search results, they need to make sure that their website relates to keywords that are related to the business. Businesses will want words that are relevant and long. An example of this could be "best .... in ... area" This helps with qualified leads. 
2. In-depth, quality site content - This is a necessary step for ranking in search results. Having good content marketing allows businesses to be able to share their knowledge with their audience. Businesses need to make sure they only post content that is related to their industry.
3. Fast-loading website - Users expect business websites to load super fast. A fact from Macy Storm says that 83% of consumers expect the website to load in 3 seconds or less or they leave. Having a slow website could kill business due to the fast-moving pace of society today. 
4. User-focused design - Having a website that is friendly and engaging to users, will be more likely to stay on the site longer. This tells the internet that the website is something people like, which will then increase SEO.
5. Responsive design - This plays into a user-focused design, businesses have to make their website responsive since there will be many ways that consumers can access your website. Having a website that is able to be reactive and not mess up is another key factor for a business. 
6. Voice Search Optimization - This is a new way that businesses can maximize SEO, and it can be a critical component. Businesses need to adjust to the way people say things compared to typing, so having the keywords will change a bit for voice search optimization. 
7. Local SEO - Businesses need to have great local SEO, when you search for something on Google, the first three businesses that pop up are called local SEO 3-pack. This is something that every business needs to capitalize on. 
8. SEO analytics - This is a key factor after a business's SEO is up. This is tracking the data and seeing how effective your strategy was. This allows the business to make accurate changes and determine which strategy will be the best for the business. 
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My Thoughts on SEO
I think SEO can be an amazing way for businesses to gain more foot traffic and more sales. By doing small things for something that can be so impactful for a business and free for a business, I think it is something that businesses really need to put more time into. With the 8 tips listed, I think it is something that every business is capable of if the are willing to put the time into it. 
Overall, this can be a key factor if businesses want to get their brand name out and want to gain more foot traffic. 







Comments

  1. Allie WeaverFebruary 13, 2025 at 8:28 PM

    Hey, Colby - nice post! The bullet point formatting was easy to read and follow along with. I liked how you began the post with a handful of reasons why businesses should utilize SEOs, making the reader buy in to the concept before they even know how to do it. good job!

    ReplyDelete

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